Financial projections for startup companies are incredibly
important for several reasons. You will need financial projections to secure
financing from prospective lenders and investors, as well as to make sure your
business is on the right track.
Comparing actual financial statements with projections
allows you to determine if your business is breaking even, falling short or
surpassing overall goals. As a result you are prepared to make the best
decisions to help your business maintain healthy growth.
DGK has the
experience necessary to create realistic financial projections startup
companies can depend on for guidance and to help secure financing.
How Far Into The Future Should Startup Financial Projections Extend?
A quality financial projection highlights all facets of your
business, including what comes in and what goes out in order to produce
profits.
These projections generally extend three-years into the
future. The goal behind this time frame is to break past the period of losing
money nearly all startups face. In general, start up companies take around
18-months to hit the break-even point. By projecting out three-years you have
the opportunity to forecast actual profit potential.
Two Key Components Of Financial Projections
The two key components all financial projections must include
are sales forecast and an expense budget.
A Sales Forecast
is a projection of sales extending out three-years into the future. In general,
you tally monthly sales for the first year and quarterly sales for the
following year. Important questions to consider when creating sales forecasts include:
How many customers do you expect to obtain in the coming years? How many units
do you plan to sell? What are the costs of goods sold?
An Expense Budget
incorporates both fixed costs and variable costs. Fixed costs include things
like rent, while variable costs include things like marketing. An expense
budget may include general figures as opposed to an exact break down of every
last office supply purchased.
3 Important Documents You’ll Need
Three core documents are required to create a financial projection
statement: income statement, cash flow statement and balance sheet.
Income Statement
shows how much money your business will produce by calculating projected income
and expenses.
Cash Flow Statement
goes into greater detail regarding all income and expenses for your business.
At the end of a given period you total up all income and expenses to see if
your business earned a profit, broke even or lost money.
Balance Sheet
details your business’ overall finances. This includes assets, equity and any
liabilities.
How To Determine Future Sales
Perhaps the most challenging aspect is to determine how much
money your business will be making three years from now. Some helpful tips in
doing so…
- Make use of all market research you originally conducted
when developing your business model and plan. Census data provides keen
insights regarding profits of others in your industry. Industry associations
and publications are also helpful tools to look into.
- If you worked in your industry prior to starting a company
you can use this experience to help create realistic financial projections.
- Get help from an experienced accountant with in-depth
first-hand knowledge regarding small businesses and startups within your
industry. Under the guidance of our
expertise, you’ll have a realistic list of expenses, as well as sales and
profits you can expect to incur under good management.
After creating a first draft, you should go back through and
carefully extract or highlight any and all ‘assumptions’. You could then go
back through in the future and see how these assumptions change and fluctuate
based upon certain factors.
Let Us Help You Create Beneficial Financial Projections
Experienced lenders and investors know that financial
projections are simply estimates and anything can change. That doesn’t mean
financial projections should be unrealistic, on the contrary they should be
conservative and as realistic as possible.
It is not uncommon for a startup company to greatly
overestimate figures, after all your business is your baby and naturally you
have high hopes and expectations. Keep in mind that it’s always better to
supersede expectations than to come up short. Plus, lenders and investors are
trained to be skeptical of inflated projections that sound too good to be true.
Allow our experienced accountants help your startup business
create sound financial projections that benefit you long into the future.